Growth Marketing · Paid Media · CRM · Web
The whole funnel.
One expert.
Paid media, CRM, automation, and websites, built and optimized by the person who owns the results. 8+ years of experience, Google, Meta, and IBM certified.
Certified by, and delivered results for
What I do
Four fronts. One funnel.
Paid Media
Google Ads, Meta Ads, and TikTok Ads optimized for cost per lead, not likes.
- Structure and targeting
- Continuous A/B testing
- Weekly CPL reporting
CRM & Automation
Automated funnels from first touch to sales follow-up.
- RD Station, Bitrix24, HubSpot
- N8N and ManyChat
- Leads answered in <1h
SEO & Content
Organic traffic turned into a predictable pipeline.
- On-page and technical SEO
- Newsletter and email
- +42% organic engagement
Web & Product
Websites, landing pages, and custom systems, with no third-party dependency.
- Landing pages per segment
- GTM and Pixel from day one
- Own software
Results
Numbers on the table, not promises.
cost per lead across Grupo RCG brands, through continuous A/B testing.
improvement in paid media campaign ROI.
lead response time, with CRM and automation.
average qualified lead conversion in consulting work.
wasted paid media spend after audits.
organic engagement from SEO and content.
Products I built
Not just campaigns. Software too.
Toga
Management system for lawyers and law firms: deadlines, cases, publications, and billing. Built by someone with both a law degree and a developer background.
Hira Planner
Personal finance app on Google Play, built and marketed by me, with user acquisition via Google Ads. From first commit to first user.
Who owns it
Paid media, data, and code in service of growth.
I'm Helamã R. Matos. Law graduate, English Language & Literature teacher, Marketing graduate, and former full-stack developer. Today I'm a Mid-level Marketing Analyst at Urupê and serve clients through Hira Growth, from ads to CRM, from website to report.
Read my story →How it works
Diagnosis, weekly delivery, numbers on the table.
- 01Diagnosis
I read the whole funnel: media, website, CRM, and sales. Where is it leaking?
- 02Plan
Priorities by impact, clear goals, and the metrics that will prove the result.
- 03Weekly execution
Scrum cycles: media, automation, SEO, and web moving forward together, every week.
- 04Reporting
Transparent numbers from week one, no waiting for month-end.
Frequently asked questions
Direct questions, direct answers.
Didn't find your question? Message me on WhatsApp. I reply within minutes.
What's included in paid media management?
Campaign strategy across Google Ads, Meta Ads, and TikTok Ads, audience targeting, continuous A/B testing, and reporting focused on cost per lead.
Do I need an existing CRM?
No. I work with Bitrix24, RD Station, HubSpot, ActiveCampaign, and ManyChat, and help you choose the right tool if you don't have one yet.
Do you build the site and run the ads?
Yes, that's the differentiator. One person owns the entire funnel instead of you coordinating vendors who don't talk to each other.
How does pricing work?
Depends on scope: paid media, CRM, web, or a full-funnel package. Reach out for a tailored proposal.
How soon will I see results?
First numbers show up in the first weeks of a campaign. Consistent CPL and conversion gains usually come within 60 to 90 days of optimization.
Do you work with companies outside Brazil?
Yes. Fully remote, in Portuguese, English, Spanish, and Japanese, available across Brazil and US time zones.